Design It Yourself With InterfaceFLOR
CHICAGO, Mar 19, 2003 /PRNewswire-FirstCall via COMTEX/ --
Rug in a Box(TM) and Room in a Box(TM) Create Endless Interior Design Possibilities
Something new is underfoot in the home design market that will revolutionize the way people think about their floors. Interface, Inc. (Nasdaq: IFSIA), the world's largest manufacturer of commercial carpet tile, is introducing a residential line of high-style floorcovering -- InterfaceFLOR(TM). Composed of changeable 19.5 square-inch tiles, InterfaceFLOR comes in two formats: Rug in a Box(TM) or a Room in a Box(TM) -- new options for people who like to play with design.
"We see 'DIY' as both 'do-it-yourself' and 'design-it-yourself,'" said InterfaceFLOR President Greg Colando. "Commercial interior designers have used modular flooring for years. Now, this fun and functional design product puts regular people in the role of designer."
The Freedom to Design
InterfaceFLOR allows people to create their own unique floorcoverings and change their minds -- and their floors -- as often as they like. Available in a diverse array of fashion-forward color palettes, patterns and unique textures, InterfaceFLOR empowers consumers to have creative control over the largest canvas in their homes -- their floors. From checkerboards to stripes to bordered rugs, InterfaceFLOR's multiple patterns can change the look of a room to fit any style, season or mood.
With Rug in a Box and Room in a Box, InterfaceFLOR offers pre-packaged complementary patterns and colors that can be used to create endless area rug and wall-to-wall designs. Included in the colorful, friendly package for both options are easy-to-read installation instructions and suggestions for pattern arrangements.
Whether the desired look is modern and cutting edge or warm and inviting, Rug in a Box and Room in a Box bring top-notch quality and style to any room.
Smarter Home Product
InterfaceFLOR was designed to be smart and hassle-free with several unique features:
-- Easily installed, replaced and cleaned-No messy glue or staples required for installation. Tiles are backed by small, low-tack adhesive dots that keep them in place. And cleaning is a snap, as individual tiles can be washed in the sink. -- Durable -- Favored by commercial interior designers, InterfaceFLOR is proven to be tough enough to withstand years of use. -- Changeable -- InterfaceFLOR offers the same design options as traditional hard surfaces (tile, linoleum, parquet) but in a moveable and versatile format. -- Less wasteful and better for the environment -- Instead of removing the entire carpet, consumers can replace individual tiles when they become stained or worn, leaving the rest of the floor as is. -- At home anywhere -- InterfaceFLOR is ideal for any room in the house: family room, kitchen, bedroom, college dorm room, home office, kid's room, basement and garage.
A New Way to Buy Floorcovering
In March 2003, InterfaceFLOR will be sold at www.interfaceflor.com and by catalog (1-866-281-FLOR), allowing shoppers to buy their floorcoverings when and where they want. Featuring the full InterfaceFLOR product line in an extensive gallery of photos, the catalog and Web site will provide helpful hints and examples from interior designers. The Web site has an easy-to-use, intuitive layout to help shoppers visualize an endless array of InterfaceFLOR patterns and arrangements on-screen and preview their selections before they buy. Finally, product will be conveniently delivered to their doorsteps in compact boxes allowing for easy installation.
Based at Chicago's Merchandise Mart, InterfaceFLOR launches in Spring 2003 as a part of the Interface family of companies. Interface is a global company that pioneered the concept of modular carpet 30 years ago. To learn more about InterfaceFLOR, visit www.interfaceflor.com or call 1-866-281-FLOR.
About Interface, Inc.
Interface, Inc. is a recognized leader in the worldwide commercial interiors market, offering floorcoverings, fabrics and interior architectural products. The company is committed to the goal of sustainability and doing business in ways that minimize the impact on the environment while enhancing shareholder value. To learn more about Interface, Inc., visit www.interfaceinc.com.
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